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Product Marketing Manager

Full-time
,
Vancouver, Calgary, or Remote in Canada

PureWeb is the industry leader for the distribution of interactive 3D experiences in the metaverse. Our proprietary distribution platform--PureWeb Reality®--is designed to help companies across industries collaborate, publish, and engage global audiences, at scale, with their interactive 3D applications--no downloads or special hardware required. Every metaverse experience we distribute is easily accessible on any device, anywhere in the world.

We’re searching for a passionate, experienced Product Marketing Manager who will play an integral role in designing the go-to-market strategy and tactics for our evolving product. This role owns PureWeb's product offerings and is responsible for leading the Go-To-Market (GTM) activities to drive awareness and adoption of PureWeb's products and features, including positioning, pricing, messaging, product launches, competitive intelligence, market research, sales enablement, and other initiatives that drive growth.

This role is a key liaison between the GTM and Product Development teams.

About you:


  • You are a market, customer, and product expert, which means you gather and hold the insights to craft as well as communicate our offering strategically and with confidence.
  • You love collaborating closely with cross-functional teams and are passionate about creating processes to streamline GTM activities. You are highly detail oriented, intuitive, and strategic when it comes to driving growth through our product.


Responsibilities include:


  • Being an active participant in our Product Development Lifecycle. The Product Marketing Manager will support the Product Development team with market and customer insights, while also being the GTM team’s subject matter expert on the features and capabilities being built.
  • Conducting market research and competitive intelligence, in order to discover and define product opportunities based on industry innovations and trends.
  • Defining and maintaining buyer personas, in order to understand the customer journey as it evolves.
  • Defining the GTM strategy, pricing model, and launch plan that outline in detail how the product/features will be promoted and sold. Once a GTM plan is defined, the Product Marketing Manager leads its execution across various teams, including social media and marketing content, sales, support teams and more.


Skills/Qualifications/Education:


  • Bachelor’s Degree in Marketing with 3+ years of Product Marketing experience at a B2B SAAS company
  • Demonstrated ability to balance multiple priorities in a high-growth, fast-paced, and highly autonomous environment
  • Strong interpersonal and written/spoken communication skills
  • Excellent organizational skills
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