We are looking for a collaborative and energetic individual Growth Marketing Manager to join our GTM team to help us reach our growth potential.
PureWeb Reality™ is on a mission to enable any immersive, interactive experience, on any device, anywhere in the world, instantly. Today, our global-scale platform enables Unreal Engine and Unity creators to deliver their rich interactive experiences from product configurators, architecture and real estate experiences, digital events, and much more.
As a member of the Reality team, you’ll join a highly collaborative, autonomous, and motivated team. Reporting to the Director of Marketing, you'll be tasked with developing and implementing data-driven marketing strategies to acquire, engage, and retain customers through various digital channels. You'll collaborate closely with cross-functional teams, including Sales, Product Development, and RevOps, to achieve business objectives and drive revenue growth.
At PureWeb, we focus on outcomes over output, and we’ll support you to do your best work. That means we focus on building context and agreeing on clear goals so the team can figure out how best to reach those goals. We’re always pushing to do the right thing for our customers, company, and each other. We value practical solutions, a bias towards action, and making change easy.
What You’ll Be Working On
You’ll own the digital marketing efforts to grow lead generation by distributing rich content to unique market segments and monitoring success throughout the sales pipeline.
- Design and launch successful integrated B2B Ad campaigns through Google Search and Display, YouTube, LinkedIn and other social platforms including keyword research, audience segmentation, content curation, testing performance and providing analysis
- Optimize campaigns across multiple channels to deliver the best return on investment, including managing bids and budget spending
- Manage SEO to grow organic leads
- Maintain social media calendar and contribute ideas
- Creating campaign-specific landing pages
- Write content for marketing ads, campaigns, and landing pages
- Work closely with the Sales team to target and support prospect nurturing through re-marketing techniques
- Report monthly on progress, audit and refine strategy to prove and maximize return on ad spend and increases lead gen throughout the sales pipeline
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Advertising, Communications, or a related field. Being self-taught with a demonstrable success in the field is also great.
- A proven track record of managing paid display and search, as well as paid social campaigns, with data to back this up
- A strong grasp of web analytics, A/B Testing, and metrics-driven (performance) marketing including web tracking and sales attribution
- Marketo and Salesforce experience is required
- You have a proven track record managing SEO, conducting A/B testing, landing page optimization and a range of other related skills.
Soft Skills
- First-class communication skills, excellent writing skills, and the ability to multitask a variety of goals and deadlines in a constantly changing environment.
- You are hands on, have lots of ideas and are not afraid to fail. Constant improvement is the goal.
- You are a creative problem solver who can think outside the box
What You’ll Get
We want the best talent to grow our team, so we offer a competitive package.
Salary: This is a manager-level role with a target salary range of CAD $90,000 - $110,000 based on experience and fit.
Paid Leave: 5 flex days per year, 10 paid vacation days, plus an additional 0.5 vacation days for each year of relevant industry experience, plus 6 days per year for sick leave.
BYOD Signing Bonus: To get you equipped with the right tools for the job, you will receive a signing bonus to buy your work computer, which is yours to keep. Already have a suitable computer? Use it to improve your home office setup instead.
Wellness: You'll be enrolled in our generous Benefits program. Receive free resources and counselling for mental health, finances, legal issues, and more.
Location
Remote in Canada. MST/PDT preferred.
Apply Now
Send us an application package to careers@pureweb.com and reference this job posting in the subject line. Include (1) your resume and (2) a cover letter.