Interactive 3D Streaming in Real Estate

Learn how virtual show homes and property tours help buyers play house.

Interactive 3D Streaming in Real Estate: How Virtual Show Homes Help Buyers Play House

The future of property marketing: The shift from show homes to virtual homes

Over 40 percent of the brain is committed to visual comprehension. This makes graphics a powerful way to convey complex information.

In the world of pre-construction houses, condos, and office buildings, communicating the complex is a constant requirement.

During the pre-sale stage, sales representatives need to convince consumers to part with thousands of dollars before a builder even breaks soil. To make this happen, architectural visualization firms work with real estate developers to create impactful, photorealistic renderings to illustrate the future.


Because buying property - whether residential or commercial - is both an emotional and technical process. A new home is where the buyer will spend a significant amount of their time. And a new office space is the physical manifestation of a business owner’s expansion as well as the place employees will spend at least eight hours every day.

Needless to say, buyers often need more than photo galleries and blueprints to make a decision. Pre-construction sales representatives must make this potential space real by giving prospects a three-dimensional visual where they can imagine themselves working or living, every day.

In addition to this emotional complexity, buyers also manage immense technical complexity. They’re worried about the market, the builder’s ability to carry the project to completion, and financial considerations like interim occupancy fees, otherwise known as phantom rent.

Consequently, real estate developers need immersive, photorealistic marketing collateral that transforms the technical and emotional complexity of pre-construction sales into a straightforward yet impactful experience. Specifically, this means their marketing materials must:

  • Help consumers visualize two-dimensional information as a three-dimensional space, particularly if they find blueprints and floor plans hard to understand
  • Provide a more interactive alternative to traditional photo galleries that don’t
  • Provide an accurate representation of the size of a space
  • Create the emotional stimulus necessary to shift a consumer’s perception of a property from a house to a home, or a building to a workspace
  • Put upgrades and customizations into context, so consumers view them as an investment versus an expense

This isn’t new information for property developers, marketing and sales executives, contractors, or creative agencies. If you’re reading this, chances are you don’t need much convincing about the value of interactive 3D content. More likely, you’re looking for solutions to challenges like:

  • Streamlining the creation of interactive 3D content
  • Understanding the emerging enterprise use cases of powerful game engines (e.g. easily transferring BIM and CAD data)
  • Deploying your interactive 3D show homes on-premise or through the cloud to consumer devices at scale (e.g. laptops, mobile phones, tablets) without compromising graphic quality
  • Incorporating sales representatives into the interactive 3D showhome experience by streaming models into meeting rooms with audio, visual, and messaging features
  • Collaborating with suppliers, designers, and contractors in real time for upgrades and customizations
  • Integrating your 3D showroom into your existing enterprise resource planning (ERP) tools

Deriving the most value from your interactive 3D showrooms requires the coordination of different people, platforms, and tools. A fully-managed approach to interactive 3D streaming helps architectural visualization specialists efficiently produce high-quality content, architectural firms and contractors gather the requirements they need, and developers secure the pre-sales necessary to break ground.

The use of game engines for creating pre-built homes and condos

If you want to sell a house, you’ve got to turn it into a home. But how do you start when “home” means something different to every consumer?

You start by painting a picture of an inviting and comfortable environment. In the resale house and condo market, this is relatively straightforward. Spruce up the place, let the smell of baking cookies waft through the air, and greet your potential buyers with a smile.

In the pre-built homes and condos market, painting this picture is more difficult. Buyers have to suspend their disbelief in order to imagine a vacant lot as the home of their dreams. What’s more, they have to dismiss thoughts of long wait time and potential market fluctuations while envisioning the perfect home.

For a fantasy, that sure is a lot of work. Show homes are the standard solution, but they are an expensive marketing tool. Show homes are often the first unit built in a development, and they’re built to be livable. They’re hooked up to water, electricity, and heat, incurring the same expenses as a standard home. And since they’re meant to drum up sales, they include upgraded features and appliances that aren’t included in the standard homes, increasing the total cost of the model home.

How has the pre-construction market addressed this expensive marketing challenge? By using computer generated images to give customers a photorealistic view of their potential home. These ultra-realistic renderings have become a mission-critical component of any property developer’s marketing strategy.

After all, the sooner real estate developers can close sales, the sooner they can secure financing, and the sooner they can start building. But there’s a new trend emerging in the world of home renderings. Today’s customers want more interactivity and a sense of immediacy. Conditioned by a retail landscape that allows consumers to customize products with the click of a button, today’s home buyers want to do the same with their potential property.

Take the case of Visualization One, a UK-based company that’s been creating lifelike renderings of housing interiors and exteriors since 1999. Today, it’s fielding a growing number of requests for interactive content that allows consumers to change an interior’s colour scheme or enter a virtual reality experience.

So how can real estate developers provide these lifelike, immersive experiences for their customers? And how can architectural visualization firms redesign their workflows to accommodate the complex workflows for creating hyper-realistic, interactive 3D content?

Industry leaders believe game engines are the answer.

For the gaming industry, realism and interactivity are not marketing luxuries - they’re business imperatives. As a result, innovations in 3D visualization trickle down from the gaming industry. Case in point: The invention of game engines.

For a long time, creating video games was analogous to creating a document using only HTML. You’d need to use dozens of angle brackets to change font sizes, italicize important points, and even create a new paragraph. Word processors streamlined common workflows by providing a clear user interface, a formatting bar, and useful shortcut keys.

Similarly, game engines offered a streamlined way to produce commonly used video game features. Instead of re-writing lines of code for a car crash - or lifting and shifting code from previously shipped projects - game engines allowed creators to quickly incorporate these functions.

Suffice to say, many of these easily repeatable functions are useful to other industries, and a big one is the architecture, engineering, and construction (AEC) industry. While a car crash may not be useful to an AEC company, game engine functionalities for shading, lighting, and texturing drastically reduce workflows for creating photorealistic images.

But where game engines take this a step further is by offering a physics engine in addition to a rendering engine. AEC companies can do more than create photorealistic spaces for potential buyers. They can also simulate the physical experience of navigating a space through functions like collision detection, in the same way a character might navigate a video game.

Unreal Engine and Unity are the leading game engines for enterprise use cases

Even when game engines were positioned as a tool for game designers, they delivered enormous value for enterprises. Spotting this new market, leading game engine companies developed new features and entered into strategic partnerships for the specific purpose of supporting AEC companies.

Unreal Engine and Unity are the two leaders in this arena. Over the past couple of years, both companies have enhanced their products to address specific pain points for AEC firms using their product. Generally speaking, these pain points relate to:

  • Communicating AEC-specific information within interactive 3D renderings (e.g. BIM data)
  • Streamlining or eliminating the manual import of massive 3D data files from CAD tools to the game engine
  • Creating asset libraries for AEC-specific design features that are PBR-ready
  • Iterating on requested client changes to interactive 3D models quickly and easily
  • Collaborating with a variety of team members, such as contractors, architects, and builders in the same virtual environment

Unreal’s Datasmith

Unreal Engine’s Datasmith service allows non-game creators to easily import and prep BIM and CAD data. Rather than deconstructing and reconstructing elements for transfer into the game engine, Datasmith makes it easier for enterprise users to transfer their files. Originally, Unreal planned to charge users $49 a month as part of a subscription once Datasmith came out of free beta. The company recently announced it would offer the service for free as part of Unreal Engine.

Unity and PiXYZ

Unity partnered with PiXYZ to cut down on the amount of time 3D content developers spent preparing data for import. According to Tim McDonough, head of industrial at Unity, “Getting CAD data into Unity typically took about 70 percent of the time necessary for getting the data into the game engine”.  Data is converted from popular formats like SOLIDWORKS, FBX, and others into optimized meshes.

Substance from Allegorithmic

Substance is a 3D texturing suite by Allegorithmic that gives users access to a rich library of PBR-ready materials.8 Instead of creating common design features from scratch, AEC firms can choose from libraries with high-quality assets. Unreal Studio partnered with Allegorithmic to provide enterprise users with over 100 substances for architecture materials.

Altogether, these additional functionalities make it easy for 3D content creators to design their projects, upload existing models, and make updates to their projects.

But once the interactive 3D experience is created, other stakeholders need a way to review the material and provide their feedback. These team membersbmay be located in the same office or on the other side of the country. So how can collaborators work together, in person or remotely, in thebsame virtual space without transferring massive data files?

And on that note, once the project is completed, how can real estate developers share their virtual condos and homes with customers and participate in virtual walkthroughs of stunning digital showhomes in 3D? How can they incorporate these high quality projects into their larger omnichannel marketing strategy by deploying their models to smartphones, mobile phones, and tablets, which can be easily accessed from any web browser?

By working with a fully managed service provider to stream these experiences through the cloud.

But before we dive into how property developers, architectural firms, and architectural visualization agencies can widely share their interactive 3D experiences, let’s talk about how this experience supports their larger objective: closing pre-sales and keeping the construction project on schedule.

How virtual property tours add value during the pre-sale and construction stages

We’ve already discussed how virtual walkthroughs make the intangible tangible. If you want prospective buyers to suspend their disbelief and imagine an empty lot as their future home or office, you’re gonna have to meet them halfway.

But is that the only way an interactive 3D experience adds value for property developers? Enhancing marketing materials and introducing a new “wow” factor? Certainly not. In fact, interactive 3D experiences introduce value through a significant portion of a property development project.

Generally speaking, property development moves through the following stages to get from pre-construction to occupancy:

1. Marketing and Sales

2. Construction

3. Occupancy

4. Registration

Interactive 3D content can be especially helpful during the marketing and sales stage and the construction stage.

Marketing & sales stage

Marketing and pre-sales can make or break a pre-construction project. To minimize risk, most lenders won’t finance a builder’s new project until they’ve sold about 70 percent of their units. In an industry where scheduling delays can cost big money and reputation is key, securing the requisite number of pre-sales quickly is a must.

Consumer buying behavior supports a digital strategy for pre-construction marketing. Almost 90 percent of consumers now begin their product searches online. Drill deeper and you learn that almost half of all prospective home buyers start their research online. And this is just as true in the resale market as it is in the presale market. Many buyers won’t entertain the thought of an in-person visit until they’ve conducted extensive online research.

Clearly, the internet feeds the top of the pre-construction industry’s sales funnel.

What’s more, property is the most expensive purchase most people make, so the importance of this decision strains the sales cycle accordingly. But if there are ways to shorten the decision cycle, it’s in a property developer’s best interests to do so, so they can access the capital they need to start building on schedule.

A strong digital marketing experience accelerates the sales cycle. Online leads that turn into appointments are two to three times more likely to become a sale than walk ins. Unfortunately, only one to three percent of online visitors become leads, pointing to underwhelming online experiences that fail to lure prospects further down the funnel.

A more emotionally charged experience is needed and virtual property tours can spark them.

For instance, a seller that understands their customers’ desires in a home, like a larger driveway or a big dining room for entertaining, can focus on these features and bring them to life through an interactive, photoreal 3D experience.

This isn’t exclusive to residential sales. Buying a new commercial space is also an emotional experience. Commercial spaces are tied to ideas like growth, prosperity, and a stronger company culture. An adept seller can tie these aspirational notions to the physical space during virtual 3D tours and show what an office or retail space will look like once furnished and occupied.

Real-time 3D virtual tours support another critical component of pre-sales: upgrades. Upgrades represent a significant revenue opportunity for pre-construction companies. For instance, a granite countertop that costs the builder $5,000 to acquire and install can typically be sold for $10,000 to the buyer.

Moreover, buyers expect these costs since customizing their brand new space is one of the selling points of a pre-construction property. If sales managers can help buyers visualize how these upgrades tie into their home through an interactive 3D experience, they can significantly increase their profit margins.

Finally, interactive 3D experiences allow sales managers to multiply their interactions without compromising the quality of them. An interactive 3D streaming platform with meeting room features allows customers to log into a virtual tour from their home, while the sales manager facilitates the walkthrough from their office.

Overall, salespeople spend 35 percent more time meeting with customers than they do when selling existing products.18 To address this, representatives can provide a one-to-one experience, demonstrate upgrades to customers, and receive requests for customizations to a greater number of customers without incurring both the temporal and monetary costs of travel.

Construction stage

During the construction phase, realtime collaboration tools such as the Engage feature of PureWeb’s interactive 3D streaming platform, gives developers, builders, contractors, and designers an opportunity to provide input on models and obtain sign off from the project sponsor.

Moreover, as the occupancy date approaches, buyers can select the colours and finishes for their units directly within the virtual home, further enhancing the customer experience.

Why might a developer want to provide an enhanced experience post sale? While the value of easier collaboration in a 3D model is easier to understand at the construction stage, running a virtual experience to help residents finalize customizations may sound like unnecessary work.

On the contrary, delighting customers helps developers enhance their reputation in the market. Even in hot property markets, such as Toronto, Vancouver, and London, consumers are wary when it comes to pre-sales. Stories about cancelled developments, rare as they are, have fed consumer concerns about lost equity and getting priced out of the market. As a result, consumers are looking more closely at a property developer’s reputation and project history before providing a deposit.

Finally, what all of these stages share in common is the need for reach and reliability. If property developers want to market their projects widely, they need to share these interactive experiences online and enable them to be easily accessed from any mobile device. And if developers - and the AEC design firms they work with - want to facilitate easy collaboration with team stakeholders they need enterprise level tools to support them. All without undermining the quality of an ultrarealistic property tour.
Distributing interactive AEC projects reliably through the cloud

As interactive 3D experiences become more necessary for property developers, the challenge of reliably sharing them grows more urgent. 3D files are massive, and traditional methods of publishing them tend to strip away the features that make them compelling in the first place.

For AEC firms, details are everything. Strip them away while sharing and you defeat the purpose of the project. Can we return to the gaming industry for an answer? Unfortunately not. While cloud gaming is certainly on the horizon, gamers are content to use dedicated consoles with powerful GPUs to access high quality content.

The same can’t be said for the average residential or commercial property buyer. By and large, these individuals won’t shell out the money for a sophisticated GPU for the sole purpose of viewing marketing materials. If property developers and AEC firms want to reach these consumers, they’ll need to reach them where they spend the most time: on consumer-grade laptops, computers, tablets and mobile phones. Sharing these experiences extensively also calls for cloud computing, and while cloud computing is much cheaper than on premise deployment, there are still costs that need to be managed. What’s more, turning raw cloud computing power from companies like AWS and Google into an interactive experience deployed globally is a complicated endeavor.

This makes a fully managed provider of real-time cloud streaming an essential partner for any enterprise-level 3D project.

But before we dive into the benefits of a fully managed provider, let’s consider the existing solutions on the market.


WebGL offers a way for content creators to share 3D models directly within the browser.

Needless to say, this is a compelling proposition for 3D content developers. No plug-ins equals no muss and no fuss. Nevertheless, WebGL presents significant limitations for developers working on enterprise-level projects.

For starters, WebGL is an API for low-level graphics. For AEC firms trying to distribute photorealistic projects that properly reflect textures, shading, and lighting within a commercial or residential property, WebGL presents more challenges than it does solutions.

In addition, WebGL introduces latency issues that are unacceptable for AEC companies offering a seamless marketing experience for customers. If a sales rep is streaming a virtual home into a meeting space, a slow load time makes it difficult for customers to suspend their disbelief when imagining their new home, effectively undermining the entire experience.21

Finally, WebGL is almost impossible for mobile deployments. This isn’t a channel property marketers can afford to sacrifice since mobile devices account for more than half of online traffic worldwide. What’s more, pages that take more than 3 seconds to load lose more than half of mobile visitors.


AppStream is a fully managed app streaming service offered by Amazon Web Services. The service allows companies to securely share applications through the cloud to any device. Applications are run securely in the cloud, providing the security that enterprises need and allows these enterprises to scale without acquiring additional infrastructure in the form of data centers. AppStream offers a fluid user experience by running applications on virtual machines that are specifically optimized for them.

These are highly useful benefits. But AppStream is not specifically optimized for enterprise-level sharing of 3D applications and this limitation manifests itself in the following shortcomings:

Hybrid deployment options: While cloud deployments are increasingly popular, select enterprises prefer the option of on-premise deployments either due to their location or for security reasons. AppStream only offer deployment through the cloud.

Custom integrations: Companies need flexibility for custom integrations

Server efficiency: The reach of a marketing campaign can skyrocket beyond initial projections. In theory, this is a good thing. In practice, this can be a disaster since the existing cloud infrastructure may not be equipped to efficiently manage the additional strain. This could lead to a lower-quality experience or outrageous cloud computing costs that break a company’s anticipated budget.

Fully managed: Access to a team that ensures the project’s successful execution by translating raw computing power to a reliable, scalable, high quality interactive 3D experience. Cloud computing providers do not help with the downstream processes required to ensure a successful end-to-end experience.

Integrated collaboration: In order to link the photorealistic experience to one-to-one customer service, AEC companies need the collaboration features (audio/visual features, messaging features) to engage with prospects as they navigate a virtual property tour.

How PureWeb offers AEC content creators and property developers an interactive 3D experience

Imagine managing the raw electrical power needed to light your office and power your equipment. It’d be difficult to list the people and processes needed to harness this energy, distribute it to your office, and create business value.

It’s helpful to think of cloud computing in a similar fashion. In a simple world, deploying an interactive 3D experience is as simple as firing up a few servers. In reality, there are countless processes involved, including:

• Configuring your chosen cloud solution (e.g. AWS, Google, Azure)

• Handling the coordination of streaming session connections (e.g. home buyers logging in for a virtual walkthrough, stakeholders collaborating on a model)

• Scheduling user sessions to available servers

• Orchestrating the dynamic scaling of servers to meet user demand

• Finding a suitable streaming application or protocol that prioritizes security and protects your proprietary data

• Setting up your chosen streaming application and train your team on how to use it

• Managing security and authentication, system monitoring and logging, fault tolerance, and more

These features form the foundation to effectively Review, Publish, and Engage with interactive 3D content at full scale.

Review: Builders, contractors, and designers can review multiple 3D versions of a commercial or residential space rendered with game engines like Unreal or Unity. They can interact and discuss within the same virtual space, accelerating their workflows. Plus, they can incorporate client requests and revisions faster while using game engines as one company.

Publish: AEC and real estate marketers can deploy national or global marketing campaigns with interactive 3D models of the units for sale streamed to any buyer’s preferred device and accessed from any webpage. Plus, their buyers can share models to their own friends and family, increasing the impact of the marketing campaign through social proof. In addition, PureWeb’s interactive 3D streaming platform is designed to withstand usage spikes and efficiently manage increased traffic, ensuring a successful campaign doesn’t lead to outrageous cloud computing costs.

Engage: Digital experiences and human experiences are not mutually exclusive. Your sales representatives can accompany your prospects through each step of the buyer’s journey by logging in remotely to help them navigate virtual walkthroughs - essentially offering real-time video chat capabilities as the home buyer plays with a gamified show home. As they explore their potential new home, the sales rep is available to answer questions, pitch upgrades, and take requests for customizations. Plus, sales representatives can invite other stakeholders to a live video chat, including contractors and designers, to further enhance the customer experience.

At the end of the day, a fully managed interactive streaming experience allows property developers to focus on building outstanding properties and delightful customer experiences simultaneously.

Assessing the ROI of real-time 3D streaming

Property developers and builders assume considerable risk during a pre-construction project. Arguably, the greatest liability is time since delays extend the project lifecycle, increasing exposure to interest rate fluctuations on loans. Anything that can speed up the timeline, or make the most of it, without compromising the integrity of the work, is a game changer.

Interactive 3D streaming allows property developers to accelerate key phases of property development. The immersive, photoreal experience of future homes also allows builders to enhance the sales experience and increase their profit margins thanks to richer, real-time interactions with customers.

Interactive 3D tours eliminate the need for show homes

Model homes are built to showcase the unbuilt homes in a development. Not only do they have all the upgraded features, they’re also designed to be liveable, meaning they’re hooked up to the power grid. And since this home is visited by prospective buyers and used as a de facto office space for the real estate developers, there are still utility bills each month.

Let’s assume a builder spends $400,000 to build a show home while also using it as an office for its sales representatives and administrators. Assuming only basic water usage and extensive electricity usage - since the prospects visit the home each day - the property owner would incur the following carrying costs each month, at minimum:

Water: $35.49 per month

Electricity: $111.67 per month

Natural Gas: $55 per month

Internet: $66.17 per month

Receptionist / Administrator: $2,371 per month

On-site sales representative: $4,166 per month

Insurance: $90.25 per month

Security monitoring service: $30 per month

Property tax: U.S. average 1.15% per year = $383 per month

Cleaning & maintenance: $1,000 per month

Typically, it takes a year to drum up enough pre-sales for a new development. And once the retailer breaks ground, it can take another two to three years for residents to move in.

And interest in the project - aka a successful pre-sales stage - doesn’t necessarily guarantee interest in the model home. While the model home comes with built-in upgrades, it still has a number of downsides for consumers including:

  • Status as a slightly used home since hundreds of customers have walked through the space
  • Skepticism about the integrity of the work due to fear that cosmetic features were perfected but structural work rushed
  • Higher rate on homeowner’s insurance since the house is not brand new
  • Expired warranty on appliances and upgraded features that were installed way earlier than the project move in date

Not only does the developer keep the cost of building the home on its books, it continues carrying the costs of the show home as well.

On the other hand, a virtual 3D show home costs a few thousand dollars a month, doesn’t require the presence of physical staff, and can be powered down when not in use or when pre-sales hit 100 percent, saving builders hundreds of thousands of dollars.

Chart 1: Comparing the cost of building a physical show home versus developing a real-time, interactive 3D rendering using a game engine.
Chart 2: Monthly cost of a physical show home (includes variables such as staffing, maintenance, energy, etc) and a virtual home. Virtual home estimate based on average cost per engagement and average traffic pattern for a home builder’s website.

Interactive 3D homes speed up the design process and upsell upgrades

Upgrades are how many builders increase profits on new projects. When positioned correctly, they are an easy sell for consumers.

With some notable exceptions, builder upgrades can be more convenient for customers than managing the renovations themselves after the fact. If the home buyer is not a contractor, it’s worth their while to pay the builder to carry out any projects that require extensive tear downs or clean ups. While the builder makes a profit from selling their wholesale products at a retail price, they’re providing long-term value for customers.

This is an additional opportunity for pre-construction sales executives to demonstrate value through interactive 3D sales. If an interactive 3D experience starts from $7,000 per month and a home builder makes a profit of $5,000 on a granite countertop installation alone, selling two of these upgrades would generate a return on the initial investment.

And this isn’t incorporating the additional upselling opportunities for upgrades like wooden floors or bathroom tilework where builders can introduce markups of up to 50 percent thanks to the difference in wholesale and retail prices. These additional sales also help increase a builder’s cash flow while making up for any fluctuations in interest rates that impact the profitability of the project.

Overall, interactive 3D rendering leads to a 60 percent increase in visualization time for designers and a 20 percent increase in home product placements.

Interactive 3D homes generate more qualified leads and increase conversions

Despite the fact that appointments from online leads are up to 3 times more likely to become a sale than walk ins, only one to three percent of online visitors convert into leads. Earlier, we mentioned that this is likely due to underwhelming online experiences during the visitor stage.

Real-time 3D streaming increases the number of visitors who become qualified leads. In fact, they lead to 38 percent more qualified leads.  More qualified leads increases the number of appointments and in turn increases the number of closed sales.

Overall, industry experts recommend spending 1 percent of your gross revenue on marketing each year. If your gross revenue is $10 million, this comes to $100,000 allocated to marketing. Based on the success experienced by the automotive industry and the luxury goods industry, home buyers can potentially increase conversions by up to 40 percent. In other words, if a $100,000 marketing investment generates $10 million in gross revenue, incorporating interactive 3D could potentially increase ROI by an extra $4 million.

Chart 3: Comparison of the potential ROI of investment in traditional marketing strategy versus marketing strategy built on interactive 3D streaming.

Meaningful overall impact on the bottom line

Finally, interactive 3D renderings have a meaningful impact on a builder’s ROI. Throughout the preconstruction building and selling value chain, developers enjoy:

  • 38% more qualified leads
  • 13% more pre-sales
  • 41% decrease in time to close
  • 82% increase in client satisfaction

Put simply, photorealistic visualizations lead to reduced timelines, faster access to capital, and bolstered reputation for future development projects.

Building and streaming virtual show homes - How today’s leading developers market pre-construction projects

Builders and property developers are in a race against the market. The goal is getting people to invest in potential, turning that potential into reality before interest works turn against them, and hopefully repeating the entire process again.

To do this successfully, property developers need to work with countless stakeholders. They need architectural visualization agencies specializing in real-time 3D renderings to bring their ideas to life with interactive, photorealistic virtual tours that engage buyers as if they were playing a video game online. They need sales people to use these visualizations to convince customers to not only buy a unit, but invest in upgrades as well. And they need to be able to do all this without incurring outrageous costs that undermine the project’s feasibility.

Interactive 3D streaming through a scalable and cost-efficient cloud platform presents a compelling solution for all of these challenges. Architectural visualization firms can work with their builder clients to create lifelike models of future homes without potentially sinking money into expensive model homes. Sales representatives can initiate touchpoints with dozens of clients without compromising the immediacy and interactivity of the relationship. And designers and contractors can work with builders and buyers to integrate the upgrades and features their residents want. All while turning a worthwhile profit.

PureWeb: The scalable cloud solution for streaming photo-real 3D show homes

PureWeb is making interactive, real-time 3D technology available globally and easily accessed from any mobile device, computer or web browser. We are a fully managed cloud streaming service designed for deploying and delivering interactive 3D experiences at scale.

Our proprietary streaming platform has several key differentiators including the ability to dynamically scale up or down based on demand, and our direct integrations with game engines, including Unreal and Unity.


  • GLOBAL STABILITY AND RELIABILITY: Cloud servers available in any region, any time of day, delivering high-quality, high fidelity 3D applications, and a consistent user experience across any connected device.
  • ANYWHERE, ANYTIME ACCESS: Stream to any modern web browser (no downloads needed).
  • CUSTOM INTEGRATIONS: Integrate into your existing workflows and technologies, including enterprise resource planning software (ERP).
  • LIVE COLLABORATION: Enable interactive livestreams and ondemand video chat between home buyers and builders/realtors in real time, all within a collaborative meeting space.
  • FLEXIBLE DEPLOYMENT OPTIONS: Leverage scalable, cloud streaming and/or on-site solutions when Internet access may be limited, or added security is a requirement.
  • COST-EFFICIENT: We can deploy multiple users to the same high-performance GPUs in the cloud, effectively cutting cloud usage costs by as much as one quarter.

Contact us to learn more about how PureWeb can help bring your interactive 3D show homes to buyers anywhere in the world, anytime, through real-time cloud streaming and our fully-managed service.