White Papers & Guides

How Burning Man changed virtual events forever

In a post-COVID world, the companies that create authentic, social, and accessible virtual experiences will succeed in the race for engagement.

How Burning Man changed virtual events forever

WHAT’S INSIDE?

1 The problem
  • How can you replicate the mystique and spontaneity of Burning Man virtually?
  • The need for real-time interactions, exploration, and a sense of community
2 The creation
  • What are the specs for a technology that supports real connection?
  • Goal of creating an accessible and inclusive homecoming experience for Burners
  • Focus on photorealism
3 The solution
  • Distributing real interactivity on a global scale
  • Challenging the assumption that virtual events have unavoidable limitations
  • This interactive experience marked the first time Burning Man could fully realize its principle of inclusion