White Papers & Guides

Interactive 3D streaming in real-estate

How virtual show homes help buyers play house.

Interactive 3D streaming in real-estate


1 The use of game engines for creating pre-built homes and condos

For the gaming industry, realism and interactivity are not marketing luxuries - they’re business imperatives.

2 Unreal Engine and Unity are the leading game engines for enterprise use cases
  • Unreal's Datasmith
  • Unity and PiXYZ
  • Substance from Allegorithmic
3 How virtual property tours add value during the pre-sale and construction stages

An analysis of the value added at the marketing, sales, and pre-construction stages.

4 Distributing 3D interactive AEC projects reliably through the cloud

Understanding the limitations of WebGL and Amazon AppStream for publishing and sharing 3D experiences at scale.

5 How PureWeb offers AEC content creators and property developers a reliable interactive 3D cloud streaming solution

Delivering an interactive 3D experience to prospective buyers anywhere isn't as simple as firing up a few servers. We walk you through the process involved.

6 Assessing the ROI of interactive 3D streaming

Speeding up the timeline while maintaining the integrity of the work is a game changer. Interactive 3D streaming allows property developers to accelerate key phases of property development.

7 Interactive 3D tours eliminate the need for show homes

A virtual 3D show home can save builders hundreds of thousands of dollers. They cost less initially, don’t require the presence of physical staff, and can be powered down  when pre-sales hit 100%.

8 Interactive 3D homes speed up the design process and upsell upgrades

Overall, interactive 3D rendering leads
to a 60% increase in visualization
time for designers and a 20% increase in home product placements.

9 Interactive 3D homes generate more qualified leads and increase conversions

Interactive 3D streaming increases the number of visitors who become qualified leads by 38%.

10 Meaningful overall impact on the bottom line

Photorealistic visualizations lead to reduced timelines, faster access to capital, and bolstered reputation for future development projects.