Ray-Tracing Enabled Demo

The new generation of digital reality.

Ever wonder how CGI used in movies and video games can look so realistic?

Ray-Tracing is a game-changing innovation in the world of digital reality. It’s the intelligent algorithm that ensures all the light, shadow, and reflection that is seen in a computer generated scene behaves exactly as it would in the real world.

Often, this element is the main reason why something rendered on a computer doesn’t look exactly real. In a sophisticated render, ray-tracing technology is applied in real-time as you interact with a model or move through a digital environment. This trick of the light translates to ultra-realism on the screen.

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See for yourself how an immersive 3D vehicle configurator can work for your brand and new models.

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