PureWeb’s trademarks are part of who we are. The goodwill and reputation we have acquired in developing and supporting advanced software is captured in our trademarks, so it is important to use them properly. Whether you have permission to use our trademarks through a partner agreement or are using them under public fair use provisions, please take a few moments to read these basic usage guidelines.
The trademarks listed below are owned by PureWeb Inc. or its parent company CalgaryScientific Inc. Those trademarks followed by ® are registered trademarks in the United States, other countries, or both; all others are common law marks in jurisdictions where trademark laws allow for common law trademarks. Though the ® notation is used in the list to indicate registration, it is not a requirement to mark trademarks.
PureWeb is also our trade name, or name under which we conduct business and, when used in that context, never requires the ®designation. A company name is a noun. When referring to PureWeb as a company name, with or without the “Inc.,” do not include a trademark designation.
Trademarks are adjectives
Trademarks are adjectives and should be treated as adjectives, to be followed by the appropriate noun (e.g.,software, technology, file, functionality) as much as practical, and at least in the first mention in the text of a given piece. Please do not use our trademarks as nouns, verbs or verb forms.
Correct: We use PureWeb interactive streaming software for customer engagement.
Incorrect: We use PureWeb’s interactive streaming software for customer engagement.
Incorrect: We usePureWeb for customer engagement.
After the first mention of a trademark, continue to treat the mark as an adjective, even if the modified noun (e.g., software, technology, file, functionality) is implied.
Do not vary the form of trademarks
Do not abbreviate, hyphenate, shorten, add spaces, alter styling, or use in plural, possessive, or modified form.
Correct: PureWeb, ResolutionMD
Incorrect: Pure Web, Resolution MD
Incorrect: pureweb, resolutionMD
It is not a requirement to mark trademarks and you will notice that we use them sparingly. When used, it is acceptable to include the appropriate symbol, whether ® or ™ (common law),with the associated mark only in the first prominent mention in a publication; for a publication consisting of chapters or on websites such as product centers, include the appropriate trademark symbol the first time a mark is mentioned in each chapter, or on each new web page.