Written by Dr.Byron Osing, CEO and Chair.
Have you ever watched a really good magician? It is incredible the tricks they can create before your very eyes and you are left amazed with the performance. When it comes to reviewing technology in the medical industry, you also have to be certain that companies are not playing tricks on you with the wording they use to describe their capability. Recently, the FDA announced long awaited social media guidance for medical marketing. The good news is the FDA is taking notice with this misdirection. The not so great news is the guidance covers drugs and biologics and does not yet apply to medical devices, (which includes software).